Spotlight on Broadway launches new website—Spotlightonbroadway.com—featuring
videos about broadway’s 40 theaters and interviews
with 100 storytellers who made their mark on the great white way
Videos Celebrate the Unique Legacy of Broadway with Interviews Including
Alan Cumming, Tony Kushner, Nathan Lane, Angela Lansbury, Chita Rivera and More
Permanent In-ground Map Featuring All 40 Theaters to be Installed in Times
Square
Spotlight on Broadway—an
interactive
website and multi-media project featuring the history of Broadway—has
officially launched with 40 videos that chart the evolution of Broadway’s 40
official theaters and honor the thousands of men and women who have worked on Broadway.
Developed by the City of New York Mayor’s Office of Media and Entertainment, in
partnership with The Broadway League, each video was filmed inside one of the
Broadway theaters and features insightful interviews with some of Broadway’s
most legendary performers and creative professionals.
“
New York City’s
Broadway theater district is unlike anywhere else in the world, and
Spotlight on Broadway brings its unique
history together in a fun, new way,” said Commissioner Katherine Oliver,
Mayor’s Office of Media and Entertainment. “Broadway is an important part of
our City, contributing $11 billion to the local economy and attracting visitors
from around the world.
Spotlight on
Broadway is a veritable who’s who of Broadway legends, and we’re grateful
to everyone who took the time to share their experiences.
Spotlight also pays tribute to those individuals whose names may
never have appeared on a marquee, but whose contributions to Broadway are just
as significant.”
“
Spotlight on Broadway is a way to
preserve the history of Broadway in a modern way that will surely engage all
audiences,” said Charlotte St. Martin, Executive Director of The Broadway
League. “The interactive media component is a treat for all who love the magic that
happens inside a Broadway theatre, and the map installation will lead the way.
This worthwhile and impressive project reflects the iconic collaboration
between Broadway and New York City: past, present, and future.”
“Broadway is the most influential of all live entertainment mediums in our
national culture, and
Spotlight on
Broadway is another way to delight the millions of fans who will be
entering the doors of our theatres,” said Nick Scandalios, Chairman of The
Broadway League, Executive Vice President of the Nederlander Organization and
Chairman of the
Spotlight on Broadway
advisory board. “The photo galleries showcasing architectural details and the
insights into careers in the theater are just some of the unique features on
the website of this tremendous and exciting project. The in-ground map
installation in
Duffy Square
will honor
New York City
and our 40 Broadway theaters, while helpfully showing the way.”
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Over 100 storytellers share their experiences of Broadway—from
renovating and designing the theaters, to constructing sets and choreographing
legendary numbers or unlocking the key to a successful performance. Performers
featured in
Spotlight include:
Matthew Broderick, Zoe Caldwell, Kristin Chenoweth, Glenn Close, Alan Cumming, Arlene
Dahl, Harvey Fierstein, Sutton Foster, Victor Garber, Whoopi Goldberg, Angela
Lansbury, Nathan Lane, Laura Linney, Joel Grey, David Hyde Pierce, Jeremy
Irons, Brian Stokes Mitchell, Cynthia Nixon, Mary-Louise Parker, Adam Pascal,
Chita Rivera, Tommy Tune and Ben Vereen, among others. Many of the interviews
take place on stage or in the seats of the theater they’re discussing.
Playwrights, composers, directors and choreographers, including Tom Kitt, Tony
Kushner, Kathleen Marshall, Alan Menken, Lin-Manuel Miranda, Diane Paulus, Bartlett
Sher, Charles Strouse, Julie Taymor and George C. Wolfe, are also interviewed,
along with creative professionals like scenic designer Eugene Lee, lighting
designer Natasha Katz, costume designer William Ivey Long and many others. The
videos are narrated by Eric Bogosian, David Hyde Pierce, Audra McDonald and
Brian Stokes Mitchell.
Another feature of the website is ‘Spotlight on Professions,’ which takes a
look at the different careers in theater through interviews and conversations
with various union and guild members who offer insights into jobs like composer,
stage manager and sound mixer.
SpotlightonBroadway.com
also includes photo galleries showcasing architectural details of the
individual theaters that most theatergoers never get to see, like the view of
the audience from the actor’s point of view on stage. A mobile version of the
site is also available designed to help people discover the history of the
theater district during their visits to the area. Half hour editions
of Spotlight on Broadway, introduced by
actor Victor Garber, are scheduled to air on NYC life (Channel 25), the
official network of the City of New York, later this month, beginning Sunday,
October 27 at 9pm. NYC life is available in the New York tri-state area on
broadcast, cable and satellite channels.
Later this year, an in-ground map made out of steel and granite will be
installed in
Duffy Square,
the triangle bound by Broadway and
7th
Ave between W. 46
th and W. 47
th
Streets in
Times Square. The large-scale map provides
a fun way for visitors to visualize the density of the world’s largest theater
district while standing in the center of
Times Square.
Approximately 63 percent of Broadway audiences are tourists; in 2012,
New York City welcomed 52
million visitors.
Spotlight on Broadway originally grew
out of an idea from actress Arlene Dahl who wanted to commemorate the
achievements of those who spent their careers on Broadway. Dahl was honored
with a
Spotlight on Broadway Award
last fall and appears in the video about the Palace Theatre: “My dream was
always to play the Palace. Like the song goes, unless you played the Palace you
were nowhere. I thought this is where I was meant to be.”
Spotlight on Broadway is a project of
the City of New York Mayor's Office of Media and Entertainment with support
from The Broadway League. Additional support has been provided by the
Department of Cultural Affairs, Sony Masterworks Broadway, Jujamcyn Theaters, Nederlander
Organization, Shubert Organization, the American Theater Wing, Company 3,
Deluxe, Museum of the City of New York, New York Public Library, New 42nd
Street Studios, Panavision,
Playbill,
Post Factory, Sardi’s, the Shubert Archive, the Theater Subdistrict Council,
and labor unions and guilds.
The Spotlight on Broadway videos were produced, directed and
written by Bobbie Birleffi, Beverly Kopf and TVGals Media in association with
Ileen Gallagher, ISG Productions and Next Millennium Productions. The website
was designed and built by Local Projects; the on-site installation was designed
by Doyle Partners and Local Projects in partnership with Snøhetta.
Article courtesy of the Mayor's Office of Media and Entertainment